The Ministry of Finance refers to several examples where Bulder Bank uses words and phrases that are suitable to give the impression that Bulder Bank is an independent financial company. They point to marketing such as: “We at Bulder bank,” “In Bulder we do not charge fees,” “It costs nothing to use our card,” and “We are building a bank from the ground up.”
CEO of Sparebanken Vest, Jan Erik Kjerpseth, says that they envisioned this as a possible outcome and that there is no drama on their part. Sparebanken Vest will continue to invest in Bulder even if they have to make some adjustments to clarify who is behind it and consider if they should be called Bulder or continue with Bulder Bank.
You can read the full resolution here
. The question remains what this resolution means for Nybygger, NORDirekte, and DIN Bank, and especially what DNB will do with Sbanken in the following months.
(Maybe Sparebanken Vest should change name to Spv so that they could rename Bulder Bank to “Bulder by Spv”? 😉)